Many Facebook users simply browse the site whenever they are bored. It can really be a profitable use of time for you when you put it to work as a marketing application. Since millions of people are on Facebook, you’re able to reach out to more potential customers, giving you great results. Learn how below.
If you want learn more about what your fans want, interact with them regularly. Check out anything posted to your wall. You may be able to use their tips in the future. Don’t forget that your fan base is what has helped you get to where you are now.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. Set up your offer and then turn change the status to “Promoted Post”. Depending on the offer, you may even want to promote it to people who aren’t followers.
When you use custom audiences, you are able to target your ads to them by using their email addresses. This boosts the conversion rates and makes the campaigns cost less because lots of the people will start to buy things from your site instead of just being potential customers.
A fan base is something that you will want to expand as much as possible. You should have 5,000 fans or more before you really start investing in marketing. The interest in your products will automatically start to skyrocket once that threshold is reached.
Do not forget your existing audience. New customers and clients are wonderful, but it is important to keep the people who are loyal to you. For a great marketing campaign, you should respect and appreciate your followers. This will help them engage themselves in your brand.
If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Instead, invest your time in creating targeted Facebook ads.
Ensure there are easy to find areas in your Facebook page so followers can sign up. You can provide incentives for people to do so, which will make communication easier going forward. Contests or sweepstakes can be useful, or you can just have a spot to register to win something great.
Create a group for your business. That can be a meeting place where you are able to answer questions and where you and customers can interact. You can share discounts and any other helpful information. Don’t overlook this opportunity to learn more about your customers.
Avoid posting non-related updates that don’t enhance your content value. For personal posts, use your personal Facebook page. Your customers may not be interested in personal updates if they are not related to your business. If you are going to put up personal things, do it on your personal page.
Personalize your brand so that it is memorable. This will give you credibility and a sense of individuality. Though you should remain professional, be sure some personality is shown.
You want your facebook page to look similar to your webpage. Keep the same color scheme on your page. That will help folks remember your brand. If they are vastly different from one another, your following will get confused.
Most people use Facebook to play Farmville or share LOLcats, but that doesn’t mean you can’t use it for something more lucrative. After reading this article, you know that Facebook can be a great tool to use. You can make things happen when you put this advice to use.