Savvy business owners are aware that the Internet is full of wonderful marketing opportunities. Video marketing can be particularly lucrative. If you make videos that get your name out there, you will be able to get yourself out there as well. The following methods will help you begin your video marketing campaign.
If you want to make a video to market your product, you should make it short and sweet. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.
20 minute videos are frequently too long. If you are unable to do everything in twenty minutes, either make more than one video or cut down the information that you are trying to get across. If you are just talking directly with your clients, stay under 10 minutes.
When you are making your video, do not get wrapped up in how much you need to spend on your video. You should be more concerned with getting the best return on your investment. A simple video can do as well as a fancy one.
You need to get your viewers’ attention right away. The 15 seconds that start your video must count. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.
You will benefit from working with a team. You can work with anyone you know to come up with a great concept and execute it. Be sure to include their names in the credits at the end to give them some publicity.
Bring along a video camera if you are attending any public events like trade shows and conventions. Find some experts and professionals who are willing to answer a few questions for a quick interview and film different things to document the event. If you’re doing public speaking, have it recorded.
Employ the help of friends and family if you need it. Many times it is very hard to visualize ideas for your video marketing. To help come up with ideas, ask friends and co-workers for thoughts. Do this on a regular basis so you can keep making them.
Use video marketing on a variety of social media websites. A YouTube user who finds your videos might not know about your brand and will appreciate being told that you have a blog or a website with more information. Cross-promote all of your sites to achieve maximum web traffic. When all of your social sites are linked in to your video site, you will drive your traffic and sales higher.
Long videos are boring, short is better. Three minutes is an ideal cap length for maintaining viewer interest and ensuring the reporting of the proper information. Aim for a video that’s roughly three minutes long – five at the very most. Keep is short and simple.
When using video marketing, you can reach customers from around the world. You can reach beyond your locality with video marketing. Anyone who owns a computer or mobile device can view a video. Apply what you’ve just learned, and start your video marketing campaign now.