When running a business, you have to consider how to properly promote it. When people don’t know you exist, you won’t make a penny. That said, you should use video marketing to stick out from the crowd. Here are some tips for video marketing just for you.
You shouldn’t allow video marketing to intimidate you. Making videos is easy and all you need is a decent camera and a steady surface. You can show customers your workplace, manufacturing center or just discuss your expertise.
As with most things, the more experience you gain in creating videos, the better your end results will be. This encourages viewers to keep checking your channel for new content. Having numerous videos online also increases your exposure and the awareness of your brand.
YouTube offers editing features on their site. For example, you can annotate your video. These are perfect for extra information, coupon codes or even links.
You should include screenshots of your web pages in your videos. This will give people watching the video an idea of what your website looks like. Another valuable use of screenshots would be in tutorial videos. Try saving a copy of the screenshot and then use some video editing program to include it into the video.
Video marketing provides the means to let you market your products and provide usage tutorials. A demonstration of your product in action will really give customers more confidence in its quality. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.
Video marketing doesn’t give you much time to catch viewer attention. The first 10 to 15 seconds is the most crucial. This is the place to have a unique perspective and hook the viewer.
Make interesting content. When you are shooting videos, make them as intriguing and compelling as possible. If you have boring videos, even the video marketing powerhouse YouTube can’t help you. People want interesting videos with valuable information, not boring commercials. The more interesting, the more viewers.
Keep in mind that honesty is key. Don’t waste your time and money touting a product, service or idea that you cannot personally stand behind. Adopting a more transparent, candid tone will come across to viewers as an indication of reliability and trustworthiness.
Make sure your video is short and loaded with relevant information. The attention span of the typical web viewer is rather short. Try to keep a video shorter than 5 or so minutes if you don’t want people to start surfing for another video. Your content might be fantastic, but even great content may not be enough to overcome short attention spans.
Brief videos are more favorable than those that are longer. Keep your marketing video less than 3 minutes long to keep the viewer interested. If you have a lot of information to share, you can make a longer video, but be careful not to make it too long. Keep is short and simple.
In addition to posting your video on YouTube, embed it on your website. If someone visits your site and is unsure if your product is right for them, a video can help to convince them. No matter where the video is from, Google will still count the views, meaning you won’t lose any.
This information should get you well on your way. Online video is quickly becoming a very popular method of promoting your business. Therefore, it’s important that you learn all that you can on this marketing form. A successful marketing strategy will translate directly to increased profits.