Be certain to only send your messages to those you actually know. If you mail unknown recipients, your email may be perceived as spam. The recipients will be hesitant to accept your mail if they don’t know you, and they may not care about your companies product. Most of the time, sending unsolicited mail is just deleted, or worse, reported. Neither of these outcomes are good for your business.
Always get permission before contacting any customer via email. People will generally view unwanted emails as spam and will ignore them or delete them without reading them. You could also violate ISP’s policies by sending out a lot of emails to your customers who do not want to receive them.
Don’t send out emails without getting the permission of the person you’re sending it to. If you start spamming people with emails, you are going to cause customers as well as prospective customers to disregard your business altogether. Many customer are put off by receiving spam and it may hamper your relationship with your customer.
Stick to one email message per week when employing email marketing. Most of your customer base probably has to tend to many other email messages each day. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.
Do not generally waste your time, or resources, sending out important marketing via email around major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. There are, of course, exceptions. These emails can be things about Black Friday or other holiday sales your company may be having.
The link to unsubscribe from your list should be clearly visible. Don’t try hiding your unsubscribe link as this will only frustrate customers. Your customers must be made to feel that they are choosing to subscribe, and not that your emails are being forced upon them.
Use passive and active feedback to enhance e-mail marketing efforts. To get active feedback, ask your readers for suggestions. To get passive feedback, you need something that is subtle. Passive feedback is comprised of the tools and monitoring techniques you use to see which links receive the most clicks and to determine the open rates of your emails.
Remember that in each passing day, your readers are likely to read your emails using a mobile device or even a smartphone. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Find out how your messages look on these devices, and make any changes necessary to make them easy to read on small phone screens.
Your emails should contains calls to action. Clearly tell them how to receive the offers you have. Make your links stand out and give simple instructions for how they can be used. You can repeat these sections by including them in both the top and bottom of your messages.