To put it frankly, the world revolves around Google. When your site doesn’t rank highly with major search engines like Google, it’s not living up to its full potential. or Bing), the site isn’t reaching its potential. Use this information to start your website’s search optimization campaign, and watch while the users roll in.
Take your keywords and research all the different variations and misspellings of them and include them in the meta-tag section of your webpage. The keywords in your metatags will help search engines match your website with relevant searches. For example, if your site is about eyeglasses, include in your metatag both “glasses” and “glases,” “eyeglasses” and “eye glasses,” etc.
Consider the anchor text, the actual text of your links, carefully when making internal links on your site. “Click here” is not a good anchor text term, and will have a negative impact on the results in a search engine. It is vital you use the correct keywords, since anchor text allows crawling spiders to notice you.
Never utilize Flash on a site that you wish to be optimized. Spiders can not read it and it is slow to load. You must make your content both crawlable and visible in order for it to be indexed and optimized by the search engine spiders.
After you chose the keywords you are going to use throughout your site, be sure to use them in the title of your webpage as well. Create an interesting and trendy title, because it will be the first glimpse of your website that users from search engines will get. Your website will match up with users’ search terms better, and your traffic will soon increase.
There are ways to do your own search engine optimization. There are also a variety of resources that you can use. There are several websites that can be helpful, as well as really excellent books on the topic.
Use a site map to help boost traffic to your website. A site map will link your pages to each other. This will increase your visibility through SEO and increase traffic directed to your site.
Rather than exchanging links, think about exchanging articles in your efforts to boost your rankings. Article exchange involves posting a full article done by the owner of another site, giving them a link and getting the same in return. This is better than link exchanges, since it involves getting fresh content.
If you host video or audio content on your website, try to include transcripts. When you have a transcript a search engine will pick that up too.
Start your SEO rewrite by looking at your description tag. This tag should be relevant to your customers’ needs so that they’ll find you when they search for the tag. Your tag should never be longer than 30 words. This page should be no more then 100 KB.
Stay relevant in the online world by using these tips in your search optimization campaign. If you build your relevance with the search engines, you will easily see higher search rankings. Use these tips each and every day to improve your rankings. If you ignore SEO, your competitors will leave you in the dust.