Everyone has a story about the best way to market on Facebook. Do not follow the trends, as you should gear your strategy towards your company’s needs. Here are the things you need to know to build an effective Facebook marketing campaign.
Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. You could throw a photo contest, for instance, with customers using your product in unusual ways. Just be sure you actually follow through or your business will not be trusted.
Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. Just get the offer all set up and change it to “Promoted Post.” A good offer will appeal to potential customers as well.
Know when you should and shouldn’t post on other walls. This can really help you to gain exposure. Just be sure you’re getting positive attention. Create posts when there is something positive for you to say. Do not ever do spam posts.
Have a giveaway. This can be done if someone likes your page. This will not cost you a fortune and will help you stay in touch in a way no other marketing technique lets you.
Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. These clients only show up every now and then, so they are not interested in following daily posts. Instead, pay for Facebook ads that target customers for you.
Be sure your postings are valuable and relevant. Put useful and interesting information in every post so people truly benefit from the time they spend with you. Avoid “empty” posts. Avoid “selling” on your Facebook page, so as to avoid popping up too much on your subscribers news feed.
Make it easy for visitors to your Facebook page to subscribe or like your page. You can provide incentives for people to do so, which will make communication easier going forward. You could have a contest, or just give away a freebie.
Sharing content is important when using Facebook. If your page includes relevant information, your followers will likely share it. Facebook works best for a company when followers can interact with each other and share your information with their friends. When you work hard to give valuable resources to your audience, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Look for opportunities to become a leader. You niche leadership can be increased by how you handle your Facebook activities. Try finding opportunities to answer some questions and posting relevant comments to your field. This helps introduce you and your brand to lots of new people.
Always know exactly why you have a Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Are you communicating to your customers with it? Is it because they need to communicate with you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers.
Only add photographs to your Facebook profile that are professional. These photos will give people a great picture of your business. If you post pictures, use a good camera and only post pictures that are professional.
Respond to the questions and comments on your Facebook page. This not only means to respond to people who comment on your profile, but the comments in your inbox too. This may take some time, but the personal touch will be appreciated.
Event sharing is a good way to increase your business. Follow events that relate specifically to your company. Facebook can help remind everyone of the events for you.
Reply to all negative comments on your page. If you ignore these people then they’re going to think you don’t really care about their opinions. Handling it the proper way can help people admire it and want to together with you later much more.
Does your business have an online store? If so, utilize Facebook’s check-in function. This allows customers to update their status through your store. You can reach your subscribers’ friends because they will notice where they checked in.
Facebook can help you increase your business as you get more and more followers. You can use the offer of coupons to new friends or promotions to those who have been with you for a long time. If you cease with offering your new friends promotions, you’ll probably lose them since they’ll lose interest.
Don’t veer too far off-topic in your posts. If you sell toaster waffles, talking about toasters is acceptable. Posting some links to parodies of Harlem Shake is really off-topic and can bore or irritate your fans.
Do not follow the Facebook marketing trends out there. You’ve just received non-trendy marketing advice. If you put what you read here into practice, you’ll notice an insane increase in conversion rates and profits.