The golden rule of marketing via email is to send information to people who want to receive your information. The best way to lose your customers is to send them emails they are not expecting. This article has ideas that help you get your e-mail marketing going well.
Each email should have one obvious message. You don’t want to bore or overwhelm your customers with too much content in the emails you send out. Compose a single message, keeping it fairly short and concise. This will attract more readers which will translate to more customers. People like things to be simple.
Make use of A/B testing for variations on your subject lines. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This provides a simple way of seeing which subject lines garner higher open rates and which ones were simply ignored in subscribers’ inboxes.
Be consistent. Ensure that you’re always utilizing the same colors and logo of the company within your email. Use a clear and legible font style. Once they have received a couple of messages, your customers will recognize your emails, and be happy to open them. Familiarity is a crucial factor to the success of your marketing via email campaign, and your overall business.
Make sure you build and follow a strategy. Persistence is a good thing in general, but it is best when it is exercised on a receptive audience. Reaching out to an audience that is not appreciative of your efforts will be a waste of everyone’s valuable time.
Prior to adding any person on your email listing, always ask for their permission. If not, people will think of you as a spammer; they will send your mail to the junk folder, delete it or leave your list. Your email provider may even decide to drop you, should they get a lot of complaints about your “spam mail.”
Include calls to action when creating emails. This tells your recipients directly in the email what they should do. If you use links, include instructions on what to do with them. You can use these sections in the top part and bottom part of your messages.
You must grab potential customers’ attention with your e-mail marketing efforts. This may take a little trial and error. Make sure to evaluate what is working, and what is not. If it’s not working, change it. Once you have put together a working technique, don’t rest on your laurels. Keep researching and learning in order to improve your efforts and add to them.
When it comes to marketing via email, brevity is a virtue. Use clear, direct language whenever possible. Show your subscribers that you value their time. Readers will probably read the whole message, if it is direct and short. It is important to remember that even the finish of your email has critical content.
Make your email messages as personalized as possible, and you can make recipients feel special. If they see your message as a form letter, it will be deleted and you will be blocked. Putting in the first name is simple, but you can personalize it even more. Look back to see when, why, even where that customer signed up for your newsletter. Use all of this information to focus your message to your readers’ needs.
Use succinct subject lines. If a subject line has less than 60 characters, it has a better chance of attracting attention. This means it will have a higher open rate than a subject that goes on for too long. If a long subject line is unavoidable, at least lead with the most relevant information so that is doesn’t get truncated upon delivery.
Have a special birthday email for your subscribers. Leave an optional box for clients to include their birthday, and then set-up an automatic greeting. This will endear your customer to you, and it might even increase your sales if you send them a birthday discount code!
Make sure you use Alt tags to your benefit when you add images to emails. If the image doesn’t load, the tag will replace it. Make sure that the tags contain information relevant to the image so the customer knows what the image is of. Make sure these are used on your links, as well.
You can enhance your e-mail marketing by choosing to include social networking sites, such as Twitter, YouTube and Facebook. This makes it easy for email list subscribers to share interesting emails with their friends on social media sites, who will hopefully become subscribers themselves.
Email Address Twice
Have subscribers type in their email address twice when filling out the form to opt into your email list. You will avoid common mistakes such as misspelled email addresses. Having them put in their email address twice reduces the chances of these mistakes.
As you have seen, it is crucial that you only email those who have given permission for you to contact them. Doing otherwise can cost you not only customers, but your reputation as well. Use the advice you have read in this article to ensure that the right people are receiving emails from you.