Many people are turned off by the idea of e-mail marketing. Truly taking the time to educate yourself about how email can help you improve your site will help you understand what marketing via email can do.
Don’t include anyone on your marketing email list who hasn’t asked to be there. Sending emails to people who have never heard of you or what you have to sell is spam. People will not recognize your brand and will not trust you at all. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
One great way to get people to read your direct e-mail marketing messages and newsletters is to include special offers available only to the recipients. These types of emails will provide your customers real value and encourage them to tell their friends about your company. Consider giving even greater discounts to those readers who do refer new customers.
Educate yourself on everything you can find on the subject of marketing via email. There are lots of books both online, as well as in libraries. You might be able to find local classes in your area to help you learn more about email promoting.
It is smart to allow interested parties to double opt-in before receiving emails. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
The more you allow your customers to customize their experiences, the better your campaign will be. Customers should be able to select the frequency with which they receive messages and what personal information they want to disclose to the business. People will feel comfortable if they are in control.
You want every email campaign to have feedback that is passive as well as active. Active feedback is obvious: ask visitors for suggestions and advice. Passive feedback is less obvious, or sometimes non-existent, to readers. You can use whatever tools and software you have available to determine what links are getting clicked on the most.
Mix up the format of your emails every once in awhile to keep things interesting. If your emails are typically HTML, try sending some out in plain text here and there. If the message is well-written, it can help you to connect with the customer, which will increase their desire to support your company and its products or services.
Personalize the messages you send in your email campaigns. Customers respond more favorably to these kinds of messages over ones that are more impersonal or bland. Your customers will also respond more favorably if the message is from the president or CEO of the company.
Now, you should have a good idea of how to use email promoting as a means to reach your business goals. Use what you’ve just learned and watch your business grow.