As long as you are familiar with the pros and cons and dos and don’ts of using mobile devices as a promotional tool, mobile marketing can prove to be an exciting venture that improves your overall marketing strategy. It can have amazing brand-building power, if you know what you are doing. To help you along in this process, there are some valuable tips included below.
Never send unnecessary messages to your customers. If you contact your customers, make sure you are contacting them with a purpose. Mobile marketing has been known to fail when businesses become too casual with their text messages. You are not your customers’ friend. When you contact them, they want to know about your products.
Never forget that everything about your marketing campaign is designed for your customers. At the heart of effect mobile marketing lies the ability to know the wants, needs and objectives of your clientele. When you are applying your services in a manner that is not in line with the desires of the customer, you are unlikely to see much profit. In order to be successful, you need to do your homework and know all that you can about them.
When you consider what to include on your mobile page, remember that it’s important to say as much as you can with as little copy as possible. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Mobile marketing is all about concise advertising.
Do not forget to invest some cash into making sure that your site is mobile-ready. Giving a website a mobile device design can involve sophisticated skills. It can be helpful to hire a professional website designer with experience in mobile websites.
Your home base is the main element of your campaign. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. It is a terrible idea to base your business around your mobile platform solely.
Make sure your first campaign is successful before you start a new mobile marketing campaign. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. A successful campaign paves the way for successful future campaigns.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. These ads may get passed from friend to friend because of how unique, funny or interesting they are.
A successful mobile marketer does not stand still. They are continually looking for new ways to get their message out there. You need to do this too. Keep trends going, such as texting to calling to videos and so on so that you can continually expand your network through social interaction. Use all available resources to improve your approach.
A short, dedicated code is best. While it may cost a little more, it is important in protecting your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
Search Engine Optimization
Use search engine optimization for your mobile website to get higher visibility and increase interest in your mobile marketing. Most mobile devices use Google to search, so that would be a wonderful place to start with search engine optimization.
Give yourself more than one option when creating your landing page. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. When you go to move forward, do so with the one that is most popular.
Make sure the maps you use on your website will also work with mobile devices. A lot of people use mobile devices to track down brick and mortar stores in their area. The process of finding you should be simple and straight-forward. Make sure your maps look good on mobile devices and show up well when you do a mobile search. Adding a direct link from your site to Google maps can be very helpful.
Mobile marketing should focus on retaining existing customers instead of gaining new ones. Current customers are likely to understand why they receive messages from you on their phone, whereas a potential customer may be aggravated by unsolicited contact. When done improperly, mobile marketing can be viewed as spam. Make sure that your offers are of real value to both current and potential customers.
Make the most of your company website. One of the most simple ways to attract visitors to your mobile site or applications is to mention them on your traditional site. Doing so will let your customers stay in touch with you when they are traveling or away from home.
Instead of sharing short codes, purchase them for your exclusive use. It may be a little expensive, around 2,000 dollars, but this will go with your brand. If you keep using the same short code, it will eventually be linked to your company. It is well worth to money for the legal issues it can protect you from. Sharing a code makes you liable for anything other companies do to abuse the code.
There are a variety of ways to mobile market your business. You are in luck, because the following tips can help you out.