Is it time to get a step ahead of your competition? Do you run across their Facebook pages and think its time for you to have one too? Do you need to know how to out-compete these other companies? It will take some learning and determination, but you can gain the education from the article below.
Contests are a good way to market and get new followers on Facebook. You could throw a photo contest, for instance, with customers using your product in unusual ways. Always award the prize though; you don’t want to be viewed as dishonest.
Increase customer engagement by commenting on the things they post on your Facebook wall. You need to monitor your wall, and any direct messages you receive. Pay special attention to posts that express a complaint or a request for customer service.
It is important that your published online content is linked to your Facebook account. If you publish a blog, configure Facebook to automatically include a link and summary of your post. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.
When you are using Facebook for marketing, you must make your page stand out from among the crowd. High quality pictures and appealing colors are essential. Plain pages don’t get the attention professional looking pages do.
Facebook ads can be a good investment. You ad can be customized to be shown only to certain ages or genders. You can control the budget, and the amount of effort put into it is completely up to you. Finally, you don’t have to commit long-term. Your ad can be stopped any time.
Giving stuff away is a very effective marketing strategy. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.
Offer a reward for someone liking your page. The more likes you have, the more attention your page will get. Think about offering something that’s exclusive and free to those that like your page. You can run a contest or provide it to anyone who Likes your page. If you give them something they like, they will probably not hesitate to “like” you.
Don’t update just for the sake of putting words on your wall. Every post should sell your message or products. There needs to be some benefit for your followers in all of your posts. That might mean an interesting offer for a new product or useful information about your field. Don’t make every post an ad, though.
Don’t turn off the option that lets others post whatever they want to your page. This is not the best way to moderate content, and will only drive away fans.
Run a contest for the most likes your customers can get your page. Offer discounts or a freebie to the winner after you have met your target goal. This is a great way to get subscribers.
Mirror your social marketing pages to the content on your website. Keep the same color scheme on your page. It will help people relate your page to your brand. Making it completely different, however, will only serve to confuse your loyal customers.
Now that you are armed with excellent knowledge on Facebook marketing, it is time to show your competition who is the top dog. You will now be able to show them who is the real leader in Facebook marketing! Consider the tips presented here, and take this opportunity to reach out and create your base of customers.