What comes to mind when you think of mobile marketing? Promoting your business on mobile devices could open up new opportunities. You are probably lost as to how to start a mobile marketing campaign. Consider these tips when starting out.
Be wary of the time of day you text your customers. Not too late not too early. Sending out text messages at bad hours will just annoy customers.
To get the most from your mobile marketing campaign, it is important to be familiar with a wide variety of mobile devices. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. Keep this in mind.
Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. When you have a clever ad, your customers are more likely to forward it to their family and friends.
Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. Offering your own unique app will help to improve your business and take full advantage of mobile marketing. There is a ton of variety to choose from, which will help you customize your app to the fullest.
Allowing feedback from your mobile app customers can help you see your progress, along with strengthening your bond with your customers. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.
Put any and all links on your webpage if your company is geared for social networking sites. Many customers these days don’t bother to search for a company’s main site, but rather seek out their social media pages.
If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
A/B testing could be helpful with a mobile landing page. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. Try to develop an A & B version in your landing page, this can help you see what does and doesn’t work with the variations you make. The results will show you which version you should choose to develop further.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. When used improperly, SMS can do more damage than good. Some users feel that SMS is too invasive into their personal comfort and space. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. If you are trying to get customers to trust you, just be honest!
Location comes into play in mobile marketing. Mobile marketing is location based, which is unique to this style marketing. You will be able to find a new location that you were not able to find anywhere else. Carefully consider the potential benefits of a localized approach and look for ways to apply it to your current marketing plan.
Make sure you research who your audience is. Instead of assuming what your audience wants to hear, take the time and find out what their likes and dislikes are. Are they bigger mobile users than home computer users? Which operating systems do their phones run? Take the time to learn about your customers, and you will better be able to connect with them.
Every element of your campaign, especially the emails, should be designed with mobile devices in mind. This makes it more effective and more likely to be successful. Allow them to click on phone numbers (instead of links), and make sure your pages look great on the mobile devices for any links you do include. Many people check email on mobile devices, so use this to your advantage.
Do not begin a mobile marketing venture without being clear on what you want to accomplish. You’ll need to figure out what exactly you wish to achieve and how you can get that outcome. Do you want to focus on customer retention, or do you intend to solicit direct sales through your messages?
Make sure your mobile content is viewable on multiple mobile platforms. You have to take all different kinds of devices from random phones into account when developing your strategy. Scripting, in particular, can vary considerably between devices, and your marketing campaign has to address that variance.
Include a promo code or a discount offer in the mobile marketing message that you send out. Customers love discounts, and they will want to visit your site to find out more.
When starting out in the mobile marketing business, make sure you listen to ideas and learn from the people around you. Find out what users want and do your best to deliver. You can also learn from the competition. Check out their campaigns and don’t be afraid to borrow a few good ideas.
Mobile marketing is a powerful business tool. No two businesses view everything the exact same way, nor do they market the same way. What one finds useful, the other may not. Use the tips given above to begin planning your mobile marketing campaign.