When did you last take the time to look at your email? The majority of people, likely yourself included, checks email multiple times daily. For business owners, sending email is among the most reliable methods for contacting potential customers. Continue on for some great e-mail marketing tips.
Focus on your target market. When you have some readers, try getting them to get their friends to sign up. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This way your base will grow organically.
Each email should only contain a single topic. You should avoid boring or overwhelming customers with marketing emails which contain excessive content. Create one simple message that is short and direct to the point. Your customers will appreciate not being weighed down with extraneous information.
Do not ever send emails with headlines such as ‘Buy now”! ” marketing approach. This is a very repeatitive way to go about things and you may be considered a spammer and lose a lot of customers. They are aware that you would like them to purchase your items, so offer them a professional, valuable relationship. Your customers will be thankful for this, and there’s a good chance they’ll make a purchase.
Try not to send out important emails on or around any major holidays. People are off doing things rather than sitting at their computer reading emails. There are some exceptions. These exceptions would include one day sales or other similar promotions.
Give your customers more personal customization options at opt-in to increase the effectiveness of your email campaign. Customers should be able to select the frequency with which they receive messages and what personal information they want to disclose to the business. Giving your customers more control over the process will make them more comfortable.
Make sure your emails contain your company logo and features your brand name prominently. Design a great template that will enable you to show off your company’s logo, along with any special colors or fonts that you display prominently on your business’s website. Doing so can help your readers to recognize your company instantly.
There is no excuse for not getting permission, before sending emails to customers. If you are not authorized to send them email, your customers will quickly lose faith in your business, which ends up giving your company a bad name. This could lead to you getting blacklisted by some of the ISPs; this could turn in to a major headache for your email promoting campaign, and in turn, your business.
Add a link that allows people to unsubscribe from your list. Make sure that this unsubscribe link is clearly visible and not hidden in text somewhere. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.
Develop a strategy that addresses your customer base. It is essential that you have the correct clients in mind, or your work is worthless. If your messages are not properly targeted, your customer base cannot grow.
Offer special deals for customers who subscribe to your mailing list. Subscribers will be more likely to execute a particular action if they feel as though there is something in it for them. For example, you can offer free shipping on purchases over a certain minimum dollar amount for those who click on a certain link and place an order on your site.
Do not send emails that use images to convey the most important information. Many email clients won’t display images right away. Image-heavy messages may appear unattractive or unreadable if the client does not display the graphics. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.
Make sure your recipients know what to do. Clearly tell them how to receive the offers you have. Include obvious links with instructions on how your readers should proceed once they get to your site. Consider including your call to action at both the bottom and top of your email for ease of use.
Show all of your customers and followers that you do truly appreciate their support and value their time, do this by sending emails that are informative, as opposed to spam. Avoid emailing them flagrant sales pitches in order to avoid insulting their intelligence or losing their confidence in you. Talk about a solution to an issue your audience is encountering, a new product or a promotion in your emails.
Avoid adding someone’s email to your list without their permission. If you pad your list using subscribers who haven’t specifically requested to receive your emails, you run the risk of alienating the email address owners, as well as your potential customers. It may be the case that your service provider also takes action against you, even removing you from the service, for violating spam regulations.
Email marketing is a clever way to stay in touch with your clients and customers. Use the ideas in this piece as part of your email marketing initiative, and you are sure to get tremendous results in short order. Building your brand isn’t difficult at all if you know how to harness the unlimited potential of email marketing.