Almost everyone is on Facebook today. But, it can be a great tool to market your business. There are free ways to use Facebook in marketing a business, as well as some paid advertising options. Use the following information to mold your marketing strategy using Facebook.
Give away free items to loyal or potential customers. Get people to join by enticing subscribers with some free items. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
Custom Audiences can help you gather together all of your followers’ email addresses and send specific advertisements just to them. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.
You need a good fan base when you are using Facebook as a marketing strategy. You should always aim at gaining a large following. Your conversion rate will climb quickly after you have gained several thousand fans.
Offer an exclusive coupon, sample or great deal for those who “like” your page. Having a lot of likes brings attention to your page. Think about something exclusive and free when someone likes your page. You can offer a discount on your products or even give a free item. The more benefit they receive, the quicker they will click that button.
Always respond to people when they make a post to your Facebook wall. When a customer makes an effort to contact you, have the common courtesy of quickly responding to their questions. Facebook should be looked at like a phone call; you answer whatever questions they have and respond to their comments.
Your goal for Facebook marketing is to increase the sale of your products. That means you need to set goals based on sales increases. Likes don’t mean anything unless those people are also buying from you. When you’re not getting results, change your strategy.
Make it easy for visitors to your Facebook page to subscribe or like your page. You can even use a promotion or giveaway as incentive to garner new followers. Contents and giveaways are a great idea.
A great way to turn visitors into subscribers to to make some content available only to those who subscribe. If part of your Facebook is hidden so that just your followers can see it, you can convert many visitors into followers. But, only keep some parts of your page hidden, as hiding too much info will hurt SEO.
Ask your fans to get involved in various decisions related to your company or brand. People will appreciate the gesture. You can tap into this by having your community help you with some decisions. For example, if you post in blogs, find out what kind of posts they prefer to read.
Only add photographs to your Facebook profile that are professional. These photos will give people a great picture of your business. If you are going to take personal photos, make sure that you use a great quality camera and you don’t post anything that will give people a negative view of your brand.
Be sparing in your use of Facebook’s Update ability. You can send messages to followers. However, only use this for truly important news and events, such as times of emergency, etc. This shouldn’t be used as a promotional tool but rather to keep subscribers informed.
When studying Facebook marketing, make sure to look up negative tips and reports as well as positive ones. Examples of all of them abound. People like to find the best practices, however they hardly look at the worst ones. Learn what you should avoid to prevent any mistakes right off the bat.
Always ask your followers to share your updates with their friends. Give your customers some sort of incentive, like offering a discount or giveaway to the person who shares your updates the most. Or, you could encourage group participation by promising a coupon code or deal to everyone on your page if a certain amount of sharing is reached.
Post a variety of information, but make sure it’s all relevant. You should always remain relevant, but it is very important to stop repeating the same things. This will help improve your credibility with fans. Perhaps a direct call to action through a solicitation of pictures or a contest for best tag lines?
Contests can be created on your company’s Facebook page if you want to get more people to pay attention to your profile. For example, you might run a contest asking your followers to submit pictures of themselves while using your product, then post the pictures on your page. Pick a winner and enjoy the results!
Now you know what it takes to market on Facebook. Use what you learned to help your business grow. Be sure you start right away. You can be sure your competition is already on Facebook. However, they may start reading articles like this one to get a jump start and beat your business to the finish line.