Using video marketing is the future of advertising. It’s easy now to just get a camera and make a video to share online. This is an efficient way to reach out to millions of potential customers. These tips will help you get started with your video marketing campaign.
Most people will not watch a video if it is too long. Make the length appropriate to the content. Demonstrating a product, for instance, can be longer than a simple sales pitch. If, on the other hand, you are just talking to the viewer about information, keep it under ten minutes.
Production value doesn’t have to be the most important part of your process. You won’t get a lot of views just because you spent a lot of money producing something. A simple video can do as well as a fancy one.
Among the most frequently performed online searches is “how-to” do some particular thing or another. Videos which are educational will be found by people who want to learn that thing, and if it’s tied to what you sell, you’re golden. When you are recognized as an authority in your field, viewers will be more interested in hearing what you have to say.
If customers struggle to use your product in a certain way, create a video to show them how to get the job done. You are going to be resolving problems of both your existing customers and your customers to be.
If you’re working on an ambitious video marketing piece, give others the opportunity to contribute. Find someone who is comfortable in front of a camera, smiles a lot, dresses well and talks clearly. You can always use more than one person in the videos, after all.
When you go to any public event, such as trade shows or conventions, take a camera with you. You may get a chance to conduct some expert interviews or just shoot footage of the event itself. If you are giving a public talk, make sure someone records it.
Honesty is what people want! Only make videos about subjects that really interest you or causes you really believe in. People can tell when you’re not being truthful, and that will make you lose customers fast. If you are honest, they’ll keep coming back and may even tell their friends!
When you’re working on videos, you must be yourself as well as transparent. People need to get a feel for who you really are. As people become more familiar with you, they will want to buy from you because they trust you. Your face will be permanently linked with the products you sell.
Add music. As you may have noticed, adding music to a video is a great way to make it more interesting. Find and use appropriate music in your videos. Customers will watch the entire video if they enjoy the music. When you don’t want to be the center of attention, this is a great way to go.
Everyone enjoys a good story. Is there a story your products or company can tell? Be sure to share videos of any charitable event in which your company has participated. Consider adding customer testimonials as well.
Don’t let a failed video cause you to give up. Instead, ask your audience for feedback on how to improve your videos. You’ll appear more professional as you master your video editing program and become more natural on camera.
Once your videos are online, you need to moderate and answer to the comments you get. Often, there are questions about your products or about your business that require a timely response. You should always answer questions left by viewers; do not ignore them.
Now that you’ve studied video marketing a little, you should be ready to start your own campaign. Just remember to use everything you learned here and to put it into practice. You’ll see great results if you do, so get out there and start working on your video marketing!