If you own a business, you have to think about marketing. When no one is aware of your business, how will your products get known? But you must do something to give you an leg up on your competition, and video marketing might be just the ticket. The following is a series of useful video marketing ideas that can be a great help.
Don’t be intimidated by video marketing. Creating quality videos is easy as long as you have a camera and a good tripod. Be creative when making your video and keep in mind what would keep you interested if you were just a viewer.
When editing your video for publication, include screenshots of your website. This will allow viewers to see how your website is set up. Screenshots are also a great tool to use when you’re doing a tutorial video. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.
Online promotion is simple through video marketing. Giving a demonstration and showing people how your product really works helps to give potential consumers some confidence in your product. By seeing it in action, the product will have more buyers.
To make a good video, do not assume that you need high production value. You don’t need professional gear if you can keep the image focused and balanced. A fancy script is not really necessary either, nor are boatloads of confidence required. Be yourself and look in the camera while talking. You don’t even have to do that, really. For example, you can use PowerPoint presentation or screen captures for your videos.
Each video should be about a precise topic. If you do not plan ahead, it is easy to ramble or stray from your focus. Try creating an outline of how the video is going to go, and stick with it if you find yourself getting distracted. You will see better results from your video marketing efforts if you keep to the topic at hand.
Interesting content is king. As you create a video, make certain that it is relevant, timely and engaging. All the views in the world won’t help you if you content is lousy. A lot of people want to watch videos that are relevant. The more interesting your videos, the more traffic you will attract.
If you work with some colleagues or employees, get them involved in your video marketing campaign. Look for a person who is friendly, well-dressed, and comfortable being on film. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.
Take a video camera with you if you are visiting a public event such as a convention or trade show. There will probably be some chances to interview other experts and document your experiences. If you are speaking in public, ask someone to record it.
Prepare a script for the opening and closing of your video. You need to indicate who you work for, as well as, your name. Finally, say the name of the company one more time – don’t forget your call to action!
If there are a lot of questions that are commonly asked by your customers, make a video that answers them. Sometimes webmasters will make a separate FAQ page on their website. Another alternative is to produce a video that answers these questions. They will have more than one option for the way they find information.
After you have collected information, statistic and data from a video you’ve posted, it is time to get back on the horse and post another! Use what you have learned to improve. Change up your message, tweak how the video is done and do what you have to in order to make it even more popular than the last video.
Just posting a video on YouTube or another site is not enough to make it go viral. You need to market this video everywhere you can, like your website and through social media. You need people to know it exists so they can find and view it!
Think about purchasing a tripod. Shuddering, jerky filming is a trick for scary movies and the like. Use smooth panning and steady shots for marketing purposes. A lot of people will only watch a couple moments of a video to see if it is interesting.
Whenever you are able to, share your video. Send it to everyone you know. On your page, create a blog post sharing it. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Use popular video hosting sites such as Facebook and YouTube. Let people know!
You can put your video on Youtube or on your company site. While existing customers may not visit YouTube to see your video, they will be able to see and watch it if it is on your site. This is a great way to expose your video to many different viewers.
Hopefully you now have a better understanding of what video marketing is all about. Online video is quickly becoming a very popular method of promoting your business. Therefore, it’s important that you learn all that you can on this marketing form. Video marketing has “cha-ching!” written all over it.