Lots of businesses have added video marketing to their advertising repertoire. Customers enjoy videos and they are easy and fast methods at communicating with them. You should use these tips if you want to make a video to market with.
Marketing videos are best left short and sweet, focused only on the point you wish to make. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
Do not be intimidated by video marketing. Creating quality videos is easy as long as you have a camera and a good tripod. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.
Do not spend a lot of money on video production for marketing content. Large budgets don’t always mean great returns. Even large companies like Dell made tons of money by having individual employees produce simple demos.
You have a limited amount of time to capture the attention of your viewers. The 15 seconds that start your video must count. You should put a small tease in the beginning of the video so that your customers stay interested.
Teams create amazing videos. Team members can be anyone who has a working knowledge of your company. Give your team members their few minutes of fame by listing their names in the credits at the end of the video.
Are your videos meant to convince people to buy one of your products or services? If so, then it’s crucial that you provide a working link in order for them to actually be able to do so. It is best if this link is inside the video player itself. When you do this, the link will follow the video regardless of where it is embedded or shared.
If you embed the video on a webpage, ensure that you also feature a submission form that will allow interested parties to subscribe to your newsletter or mailing list. When people see the video, they may want to learn more, giving you the best opportunity to promote your product.
If you attend a trade event, you should tape special parts of it. You may have an opportunity to talk to some people who are experts in your field, or you can just record your experiences. Have someone record any talks you give, too.
It’s always in your brand’s best interest to encourage viewers to take some sort of action or follow through with a request. The “call to action” is a must. For instance, if you would like viewers to subscribe to your newsletter, guide them to a link you’ve given them in the description of the video. This makes it easier for your viewers.
People like honesty! Only make videos about subjects that really interest you or causes you really believe in. Speaking in a natural way will ensure that viewers of the video actually like it and will want to see more.
When you post your marketing video to YouTube, be prepared to moderate the comments. The opinions of many viewers are influenced by the comments, and if viewers see comments that are negative or offensive, your campaign can be a dud. If you are short on time, simply disable comments altogether.
It is best to keep your videos short. Your viewers’ attention will wander if your video rambles on. You can go as long as five minutes, but anything over that is truly overkill. Try to keep it short and to to the point.
End your video with a call for action. Let people know that they need to get to buying in a hurry. Make sure to give specific instructions for following through, which prompts the viewer to act decisively. The best way to end every video is with a firm and strong call to action.
Make use of music. Think about commercials you’ve watched and you can see that the music is something that enhances them. Add some appropriate music to your videos. Customers will watch the entire video if they enjoy the music. This makes it easier on you too if you are camera shy.
If you’re too shy to be on camera, use audio instead. You may have been procrastinating about making your first video because of fear of being on camera. This can be remedied by simply showing your product and narrating the video with a voice over. Just record your voice, and play it over the product videos.
Start a video by asking a common question about your industry. Once you have completed your video, you should have offered great ideas and solutions to your viewers. Encourage your viewers to share the how-to videos with others.
People who are successful with video marketing know that you have to respond to comments on your videos in a timely manner. Some viewers will ask questions about your product or your business. Be sure to take advantage of the insight you can get from the comments you receive.
When devising a “commercial” kind of video for marketing purposes, make use of humor. Boring commercials will drive away customers. If you have a controversial or funny commercial, it will catch and hold your potential customers’ attentions. Use a bit of creative thinking. Customers will watch and share an original and funny commercial.
Check out videos created by your competition. Honestly evaluate the videos from a consumer standpoint. Really think about why you reacted to it in the way that you did. Then network with family members and ask them for the same thing. Use the information that follows to help you make your videos a success.
Now that you have mastered the basics of video marketing, it is time to start coming up with your own videos. Keep looking for more information and tips. There are so many sources out there to help with video marketing. As you learn more and more, you will develop more effective strategies.