If you want to increase your business, consider checking out video marketing. The best way to maximize results, however, is to thoroughly familiarize yourself with the fundamentals and best practices as identified by others who have achieved great results already. Here you’ll find more information to help you pursue your goals.
When creating videos, don’t become obsessed with your content’s production quality. High production values don’t necessarily translate to good returns. Even major computer manufacturers have found success in using simple videos made by individual employees.
Make sure that you include working links to products you are promoting on your video. However, the best location to place this link is within the actual media player’s frame itself. You will keep your links with your video.
Use a consistent tone in your videos. You could choose to be very serious or you could make fun of yourself. Think about your niche and what you’re trying to sell, as well as who you’re selling to. With these factors in mind, decide on the kind of image that you wish your business to present, and that can help you decide on the tone to us in your marketing videos.
Write a script for the intro and outro for your video. Information to always include is who you are, your business name and the video topic. At the end, again state your business name and include the call to action so that viewers will be encouraged to make a purchase or visit the website.
If your viewers are constantly asking a similar question, record a video that directly addresses their concerns. It helps to have an FAQ page on your site, but many people would rather watch a video. By using both a video based and text based FAQ section, you allow users to decide which they would prefer using.
A viral video doesn’t happen by simply putting a video on YouTube. You need to get it out there using social media and email marketing. People have to know of its existence in order for them to know to watch it.
Upon posting your video on YouTube, you must be ready to moderate comments. Many people will post negative things or spam your comments section which can be detrimental to your marketing efforts. If you can’t moderate your comments, then you may want to disable comments.
Focus on shorter videos with high information output. If anything, the Internet has diminished consumers’ attention spans. If you want them to pay attention to what you have to say, make sure your video does not last longer than five minutes. Even if your content is amazing, it won’t be much good if viewers stop watching halfway through.
Remember that short and to-the-point videos are much more effective than long and drawn-out ones. Try keeping videos under three minutes in order to hold viewer attention. Five minutes is okay in some cases, but anything longer than five minutes is too much. Keep it short and sweet.
Don’t try to come across as something you are not when producing your videos. Viewers want to know the person behind the product or service they are buying. When they get a glimpse of your personality, they will begin to feel like they know you and will want to buy from you. Your customers will form a positive association between you and your products.
Make use of music. Music makes video messages stronger, as can be seen in any commercial. What music would work in your video? This makes your videos more effective for your viewers. When you don’t want to be the center of attention, this is a great way to go.
Do get the same questions about your products over and over again? If there are, then you can answer these questions by using videos. You could, for instance, show your viewers how to perform a certain task with your product, use a certain feature or document how you prepare and ship your products.
Make a brief video about your company, your product or service, and the benefits of signing up for your email list. Be prepared to offer them something in return, like a free download. It will be easier to get your audience interested in this incentive if you address them directly in a video.
A great way to begin a marketing video is to pose a question or present a common problem that is relevant to your company or product. Whenever you complete the video, you will likely have given practical solutions for your viewers. Try to get them to share those videos with others.
A wonderful thing that you can do with videos is make them into podcasts. You can charge a small fee to download your best videos, as well as marketing your business via podcasts. One caveat if charging is to make the fee low.
Keeping it real applies to video marketing as well. You need to keep it real with your customers, and they will believe your pitch. If you don’t appear trustworthy, viewers aren’t likely to enjoy or share your videos amongst their friends.
Always watch other videos before starting your own campaign. Set aside your professional views on marketing and consider your preferences from the viewpoint of a paying customer. Then take note of the reasons you feel that way about the product. Get loved ones to help with this. Use all the knowledge you gain to make better videos.
When traditional marketing tactics aren’t producing the results you desire, it may be time to try video marketing. However, first you need to know what you’re doing. Use the advice above to keep the information fresh and integrate it into your video marketing strategy.