Compared with other marketing tactics, videos can be even more engaging and effective. However, success requires money, effort and initiative. Videos are a natural way to capture an audience’s attention, so developing a marketing strategy utilizing video can reap great rewards. If you want to learn more about video marketing, keep on reading for some great advice.
It’s better if you make a wide selection of videos. As you upload and promote more and more videos, your target audience will look forward to your latest and greatest offerings. Making new videos also forces you to cover new topics, which means some of your videos are more likely to appeal to new customers. You will have more exposure when you make more videos.
Use video marketing if you want to stay connected to your audience. Have customers supply you with questions to answer in a weekly video. Send out some sample products to the chosen questions.
YouTube offers great editing features for users. Annotations are a good example of what you can add to your videos. Perhaps you want to add some extra detail about the product, or you wish to promote it further with a special coupon code.
Great content is the surest way to get more people to view your video. Millions can view your videos, even if you make them without using a fancy camera. People will view your video as long as it contains excellent content that they can relate to, regardless of whether or not the video contains top-notch production. You should buy a good video camera, but one that fits into your budget.
You can’t possibly think that customers are going to watch lengthy videos and stay interested. You may need all of that time if you are showing your audience how a certain product works. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
Do not ignore YouTube. This is the starting point for your entire campaign. It gives you free hosting for your videos. It is also the third most popular website on the net. This means your video is out there to be seen here.
Include an opt-in form on your video page to get people to sign up for your mailing list. Folks might be interested in registering to get additional information about the video’s topic, and this can be a good opening for you to make a sales pitch.
The one thing that your viewers are going to want is honesty from you. When you come across as honest and sincere, people naturally like and trust you. When you talk about something you love, you’ll seem happier and more honest and your viewers will react positively to that.
Don’t let being camera shy keep you from using video marketing to promote your business. Hold a video contest that offers prizes. Let the people know that for the prize, you’ll start using the video they made as a commercial.
Think about purchasing a tripod. A shaky camera is a good effect for artsy films but not for your video marketing campaign. You need steady, smooth camera work if your videos are going to be effective. If your video is of poor quality then it will appear amateurish, and people won’t watch more than a few seconds of it.
Brief videos are more favorable than those that are longer. Keep your marketing video less than 3 minutes long to keep the viewer interested. Five minutes is probably okay as well, but do not make it any longer than that. Keep it short, keep it sweet and keep your viewers!
Create an introductory video for your opt-in mailing list page. Offer a free incentive, like a report or an eBook, in exchange. Whenever people are able to obtain a better picture of your company, they are more likely to believe your sales pitch.
Video marketing is one of the best ways for you to connect with your customers. The tips you’ve read here can help you use video marketing effectively. Apply this knowledge when crafting your latest campaign.