Video Marketing 101: Tips To Make It Work
If you run a business, then you are probably aware that promoting it is vital for success. Maybe your traditional media marketing is failing. Video marketing is a very efficient way to promote your business online To learn how to use video marketing to enhance your business, read on.
As you make more videos, your skills improve. It is wise to upload new video content often in order to keep things fresh for your visitors. This also broadens your exposure by introducing new topics to those who might be interested in what you have to say.
If you use YouTube, use its editing features. You can even add annotations on videos. Perhaps you want to add some extra detail about the product, or you wish to promote it further with a special coupon code.
Remember to use YouTube. All video marketing efforts need to begin here. You can have your videos somewhere for free. Additionally, you will be on the 3rd most popular website in the known universe. It is one of the best search engines as far as volume, and it’s also the best video site as well.
Your opt-in options for your mailing list should be present on the same page as the video. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.
Keep your videos consistent to get the best results. Serious how-to videos or funny videos both work equally well. You will, of course, want to keep in mind who you are marketing to and what would be appropriate based on who will be seeing it. Always consider these factors and the image you want to project when deciding on a tone for your video content.
Make sure you always have fresh, exciting content available so viewers come back often. Boring or uninteresting content will only drive people away from your site. Have your visitors begging to want to know more about you when the video ends. Interesting content drives up viewership.
Make a script for your intro and outro for the video. You need to introduce yourself and your company, as well as what the video’s going to be about. At the end, remind them of who you are and include the call to action.
Ask for help in your video marketing efforts. Many times it is very hard to visualize ideas for your video marketing. To help come up with ideas, ask friends and co-workers for thoughts. Using these sessions regularly can keep you at the top of your advertising and niche.
You should always tell your customers how to find you on social media in your videos. If you are found by someone by chance, you want them to find you elsewhere too. When you let everyone know where they can find you on the social networking sites, your business will gain more exposure. Linking your website to popular social media websites will quickly increase the domain’s traffic and provide a surge of interest through the online marketplace.
Videos should offer useful, concentrated content in a tidy, concise package. People who are online generally want to move from task to task quickly. Do not produce videos that last more than five minutes or you will lose a lot of viewers. Even if your content is great, it will not help if it is not watched.
Keep your videos succinct. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. Five minutes is probably okay as well, but do not make it any longer than that. A great motto is to always keep things that are short and sweet.
In addition to posting your video on YouTube, embed it on your website. That way, folks can see the video on your own website, in close proximity to your product offerings. You will not lose views since the analytical tools made accessible to YouTube users keep track of viewers who watched the video via another site.
Make use of music in your video marketing campaign. Think about commercials you’ve seen and you’ll see that music adds interest to most videos. Think of a music that goes well with your theme and add it to your video. This will convert more customers in the long run. If you don’t like to be onscreen, this is a great help as well.
Do you have some questions asked you over and over? If the answer is yes, make a video to answer these questions. A brief video showing a particular process or describing how the product functions may give customers some confidence about what you are trying to sell them.
By now, you should have a grasp of the importance of video marketing. Video and other media will soon replace print and other traditional methods of advertising. In a technology oriented world, it is important to maintain a solid online presence. If you invest the time and effort into trying even one of these ideas, you may begin to see improvements very soon!