If you are a business owner, than you know it is vital that you promote your products and/or services. You’ve likely tried radio and newspaper ads, and you may have billboards hanging around. With online and digital content becoming more popular every day, savvy marketers and businesses are turning to video marketing strategies. Keep on reading for great video marketing advice.
Videos should not be too long. You can go that long only if you’re doing a very in-depth how-to video. However, if you’re just advertising or keeping them up to speed, then your videos should be no longer than ten minutes.
Content is not all of a video’s success. You can use this to get your videos out there. Proper marketing efforts create a ten-fold increase in how many clicks you get. Great content only works if you get visitors to see it.
Hire the right people to ensure high quality video content. This can be coworkers, friends, family or even a club or organization. Be sure to include their names in the credits at the end to give them some publicity.
If buyers find your products hard to use, develop a video that can explain the process. You will be helping people who have already purchased the product as well as those that have not yet gotten their hands on it.
Remember to add an opt-in mailing list form near your video. People may want to sign up to get more information on the topic the video is presenting, and this is the perfect time for you to slip in your sales pitch.
Don’t ignore video content analytics. You can see things like how many video views you have, when it is viewed and where the traffic comes from. This is all a great deal of information to use in your marketing campaigns.
You do not need to do it alone. It’s not possible to think of every great idea on your own. Your best bet is to brainstorm with a group of creative people and then come up with a list. Try to ask for ideas often to help you stay on top.
How did your video go? Use the comments to determine your next step. Use what you have learned to improve. Change up your message, tweak how the video is done and do what you have to in order to make it even more popular than the last video.
Keep an eye on your videos to see if they are connecting with people. Sure, you can make some good guesses about how you’re doing. You need the tracked statistics in order to know if you’re getting where you’re supposed to. View counts and view times are necessary pieces of data for measuring.
Share your video as much as you can. Make sure to send it to family and friends. Post the video or a link on your blog. You can use the regular mail or email to let your current customers know about it. Post it on all the social media networks. Spread the word out there!
After reading this article, you surely understand the importance of video marketing. Video and other media will soon replace print and other traditional methods of advertising. Digital communication channels, on the other hand, continues to become increasingly popular in building an online persona for yourself and your brand. Use the information you have obtained throughout the previous paragraphs to benefit your online business ventures.