If you run a business, and you use the Internet to promote your product or service, you likely know about video marketing. Basically, it’s using videos online to market a product or a service. You can use it effectively to market your products. This article offers the basics for it.
You should not be intimidated by video marketing. It is not hard to come up with a video as long as you have a camera. You may want to give a demonstration of the way your products are made or simply speak with viewers.
Keep your videos relatively short: no more than 10 or 20 minutes. If you’re doing a demo for a product, you can do a 20-minute video to showcase its features. However, if you are not doing a demonstration, keep the video to under ten minutes.
A high production cost does not guarantee a good video. You do not need a professional camera if your picture is clear and you use a tripod to prevent the camera from shaking. There is no need to script the video either. Just talk to the camera and be calm. If you are extremely camera shy, don’t worry because you do not have to be on camera. You can just use your voice narrating screenshots and give presentations, without ever having to be shown on the video.
If customers struggle to use your product in a certain way, create a video to show them how to get the job done. This helps you teach customers how to use your products correctly while showing potential customers how well your products work.
You should see if your friends and colleagues would like to get involved as well. Try to use someone who the camera loves and is able to speak clearly. Having a variety of people in your videos can make them more interesting.
Find the tone that you want for your videos and stick with it. You can go with a quirky, fun style or go how-to, but stick with it. Take your target audience as well as the goods or services you provide when determining what type of video you want to create. Keeping these things in mind while determining the image you’d like your business to project is going to let you know what sort of marketing videos work for you.
Always make sure you’re keeping good track of your statistics. You will be able to determine the number of viewers you have attracted, what time of day your video is most often watched, and from where your audience originates. If there are patterns in this data, you might be able to identify customers that would have otherwise gone unnoticed.
You should also put a greeting in your video. You will have to say who you are, what company you represent and what the video is about to start. Be sure to say your business name again at the end of the video, and then encourage your viewers to take a look at your site and make a purchase.
You can always hire people to make your videos if it isn’t your thing. Develop a contest that rewards people who make great videos for you. The prize could even be having the video promoted as a commercial.
Establish some criteria to determine if your videos are successful or not. You may start with guessing at how many viewers will respond to your video. You need the tracked statistics in order to know if you’re getting where you’re supposed to. Look at things like how many people have watched your video, how much of the video they watched and more.
Use a jingle when making your videos. They use music in commercials for a reason! Locate music that fits the mood of your presentation and use it in your video. This makes your videos more effective for your viewers. Music is especially helpful to video makers who don’t want to be seen on camera.
Do not allow your videos to appear as ads. Repetitious sales promos will never create a strong viewing base, thus nullifying your efforts. You have to give your viewers helpful advice, fun tidbits, answers to their questions, and other types of quality content.
Humor is a great addition to advertisement videos. Most people don’t want to watch boring, dull commercials. People will watch the entire video and share it if they get a laugh out of it. Be creative and dare to be different. A commercial that is funny and interesting will be very effective.
You will want to keep it authentic in videos. If you appear to be down-to-earth and sincere, viewers will deem you credible. The less you seem like you cannot be trusted, the less people will like your video and probably won’t share it.
Video marketing can be a great and easy way to increase your audience. When using these tips, you are able to bring in more global customers. Pick out the video marketing advice that is appropriate for your business.