Facebook is a site where people love to visit in their spare time. However, it can actually be an excellent use of your time if you use it as a marketing tool. Facebook has many millions of users, so the potential to reach new customers is nearly unlimited. Here you’ll get many tips to help you get started.
Regular interaction is key. Check out anything posted to your wall. Sometimes a member of the public will have a marketing idea that paid PR flacks overlooked. Don’t ignore your fans.
Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. High quality pictures and appealing colors are essential. Facebook users tend to be drawn to these kinds of pages over plain pages.
All posts must be done professionally. Social media often has a relaxed or casual tone, but you still need to present a professional attitude. People are going to trust your business when you remain professional.
Facebook Offers is a great tool for running contests or giving away free products through your website. Just create the offer and then make it a Promoted Post. You can promote it outside your fan base if you feel it is a great offer.
Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, if you write a blog, make sure to link each post to your Facebook. You might even link a Twitter account to the Facebook page and make sure tweets appear on it too.
Using the custom audience feature, you have the ability to upload email information for existing customers and channel advertisements just to them. Your conversion rate will be better and your campaign will be less expensive as a result.
Use Facebook Offers to share coupon codes or organize contests for your subscribers. You only need to post the offer and then change it to Promoted Post on your wall. This will encourage people to come to your page.
Give someone something valuable if they “like” your page. Likes can get your Facebook page a lot of new attention. Think about something exclusive and free when someone likes your page. You can make it a contest or you can make the gift for all. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Check comments on your Facebook page regularly and respond promptly. Show your gratitude to followers for contacting you, and try to provide as much helpful information as you can. If applicable, send a link to a pertinent article on your site.
Never share updates that don’t relate to your field. It might be tempting to give your opinion on things or to share personal things with people, but this may not be interesting to your followers. Your personal account should be used if you have personal things you want to talk with people about.
One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Your conversion rate will be better and your campaign will be less expensive as a result.
A lot of people are on Facebook to game or quote but you can make money! After reading this article, you know that Facebook can be a great tool to use. The limits are endless if you use the knowledge you’ve gained.
Post on other people’s Facebook pages. By doing this, you’ll be able to gain the attention of people who may not know about your page. Make sure you’re seeking the right kind of attention. Post when you want to say something that’s worthwhile. Don’t ever spam people.