Nothing infuses a business like a great new marketing campaign, and there’s hardly any better place to launch that effort than on Facebook! Your social media account can give your business the edge. Learn what you can do in the article that follows and use the tips it contains.

Reply to followers when they write something on your wall. This means you’ve got to monitor your wall regularly. Reply to all your subscribers, particularly those that have questions and/or concerns.

Having contests and giveaways can really broaden your Facebook audience, so make sure to take full advantage. You could throw a photo contest, for instance, with customers using your product in unusual ways. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.

Facebook is a great way to share your content. Facebook does not only relate to everyday chit chat, but it is also an important content format. Think of it as such. Post real blog posts to promote your posts from other media channels to your Facebook page. You will see that Facebook really can drive a great deal of traffic.

If you’re marketing your business on Facebook, you should be professional about it at all times. While social media usually has a relaxed tone, present your business and yourself professionally. When you keep a professional tone, you are respected more by customers.

Answer all questions and reply to all comments. Be appreciative that they took the time to write you, and answer their inquiry in the best manner possible. If applicable, send a link to a pertinent article on your site.

If you’re using Facebook so that you can market something, then you need to make your profile look different than a regular page. This can be done by creating a more colorful page and adding things like lots of photos. An appealing page is much more enticing than an ordinary page for Facebook users.

Make sure to put your current audience in the forefront of your priorities. People often focus on new customers and tend to forget about the old. Respect and reward your audience as much as you can. This results in true engagement with your brand, and therefore much attention should be paid to customers.

Consider creating a group instead of a page. A Facebook group allows users to have their own community. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.

One of the best marketing tactics is to hold a giveaway. People like free stuff and may life your page for a chance to win something. You will not be out a lot of money, but you will gain the ability to communicate with more people than ever before.

Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. This method will lower your campaign cost and increase your page’s conversion rate due to the fact that more leads will turn to actual sales.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. Irregular customer interaction also means they will be quite uninterested in your postings. Invest in targeted Facebook ads instead.

When you’re trying to make your business do well, then you’re probably feeling quite a bit of pressure if you’re a marketer. Start using Facebook to turn your business around. Get a head start on marketing by taking advantage of all you’ve learned from this article.

Respond to any comments in your inbox or on your wall. If someone goes to the effort to contact your business, you should take the time to talk with them. It’s like a phone call: you would never leave it at a message left on your machine, would you?