If you own a business or are in charge of marketing one you are aware of how important promoting it is. You may have tried traditional newspaper ads, billboards or even the radio! However, you may be overlooking one of the best forms of promotion: video marketing. Keep reading to learn the right way to use video marketing to get new customers.

TIP! Most people will not want to watch videos that are more than 20 minutes long. During a product demonstration, for example, you may want to use this much time to fully explore all the features of the product.

If you want to use YouTube for video sharing, use the editing tools that they have featured on their site. You can add comments and text in your video. That is a smart way to share links, coupon codes, and any additional information you want to share.

TIP! Online promotion is simple through video marketing. A demonstration of your product in action will really give customers more confidence in its quality.

When you are making a video, do not focus on what it looks like. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Industry leaders have actually done quite well by using basic how-to content made by in-house employees.

TIP! Video marketing is all about getting to the point quickly. You need to get their attention in the first few seconds.

Screenshots of your business website can be used in the video. This helps viewers realize how you have your site designed. Screenshots may be used for how-to videos too. Just save your screenshot to your desktop and then pull up a video editing program. This will allow you to place the picture inside the video.

TIP! People are always searching for how-to videos. When you make a video tutorial, people looking for information on that subject will find your video, resulting in a viewer base that reflects your niche market.

Video marketing doesn’t give you much time to catch viewer attention. The 15 seconds that start your video must count. You should use an unusual perspective or hook to draw them in for the duration of the video.

TIP! Try to create content that will intrigue viewers. When making a video for your business, make it fun, interesting, or newsworthy.

The most popular type of searches online is finding out how something is done. When you make a “how-to video”, people interested in gaining that knowledge will watch it. Once they’re aware of your expertise, they will come back for more.

TIP! Script both your “hello” and “goodbye” for the video. Tell your viewers your name, what you represent and then share your video’s content is.

Provide quality content. Your video should catch people’s attention. Putting your videos on a hosting site such as YouTube may attract more visitors, but not if your videos are dull and uninteresting. Something that provides great information or entertainment is best. Interesting videos ensure increased traffic numbers.

TIP! You should use video marketing in order to give your customers a look into your world. Show your audience how your products are made or some funny things that go on in your office.

Decide on a consistent tone for your marketing videos. You can either remain serious and create educational videos or adopt a lighter tone and entertain your viewers. Think about what it is exactly you are trying to market and the type of people you are trying to reach. Understanding your audience can really help you to grow your business successfully through video marketing.

TIP! Create videos to answer customer questions. It helps to have an FAQ page on your site, but many people would rather watch a video.

When you go to any public event, such as trade shows or conventions, take a camera with you. You can talk with an expert or just show how your experience went. You need to make sure your public talks are recorded, too.

TIP! Videos are a great way to promote everything you run online, from your storefront to your social media accounts. Someone who sees you on a video sharing site may not know you have a presence on social media too.

Always include a question in each video. This is commonly referred to as a “call to action”. As an example, if you’d like your viewers to subscribe to a newsletter, request that they click a link provided in the description of the video. In order for this to work, you must make it as simple as possible.

TIP! It takes time and effort to get lots of attention and views on YouTube. You have to market it on your own social media accounts, website, and even through emails to friends and family.

Always make sure you’re keeping good track of your statistics. Track statistics like where visitors come from, when they are watching and how often they view your videos. This is all a great deal of information to use in your marketing campaigns.

TIP! Find ways to assess the success level of your videos. You can view videos and guess how people will feel about them.

Moderate Comments

TIP! Don’t forget to share, share, share that video. Send it to loved ones.

When posting marketing videos on YouTube, be sure to moderate comments. Your reputation can be sullied by negative and unfair comments. If you cannot moderate comments, you may want to disable them.

TIP! Post your video on YouTube, but then embed it into your website or blog. This gives you greater control.

After reading this article, you surely understand the importance of video marketing. Video and other media will soon replace print and other traditional methods of advertising. In this digital age, it is vital to use videos to establish and keep your online presence. Implement the advice from this article to give your business more exposure to the online world!

TIP! Video marketing success comes from honesty. Hidden agendas in your videos will backfire immediately.