Do you own a business? If yes, you should try using videos to promote your products or services. However, now that there is technology most people have access to, it’s fairly easy to get the word out about your business. This includes online videos. The tips found in the following article can help you market your business through video marketing.
Marketing videos should be concise and informative. The normal person’s span of attention is minimal. They want instant gratification when looking for information. If you must have a longer video, consider cutting it up into a few other videos so people can continue on later.
Make sure that you keep generating new video content regularly. Videos should be uploaded regularly, so your customers have something new to look forward to from you. It also increases your visibility as you tap into new issues.
You can stay close to your customers by using video marketing. Let your customers know that they can send in questions about your business’s services or products. Use those questions to generate regular videos answering the questions. Offer free samples to those whose questions you answered!
YouTube has excellent editing features. For example, you can instantly add annotations on your videos easily through YouTube. These are perfect for extra information, coupon codes or even links.
Most people will not want to watch videos that are more than 20 minutes long. If you are demonstrating a certain product, feel free to use up to twenty minutes so you can show all its features. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
As you create and edit your marketing videos, pace yourself and do not focus exclusively on minor production details. The production value of your video is not related to your results. You should focus on the quality of your content and on sharing your video efficiently. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
Instructional videos are very beneficial to video marketing campaigns. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. Seeing it in action can give your sales a real boost.
Be sure to include good links to the products and services you wish to sell. The best thing to do is to place the link within the video player. This way, should someone embed it or share it somewhere, the video and link stay together.
If you have a team of employees, get them all involved in your video marketing efforts. Try to choose someone who likes the camera and has clear speech. If you have more than one employee or colleague who fits this description, then don’t be afraid to use each one.
Use a consistent approach in each of your videos. You could choose to be very serious or you could make fun of yourself. Think about what it is exactly you are trying to market and the type of people you are trying to reach. Match your tone and image to what you’ve read here about making videos.
When you go to any public event, such as trade shows or conventions, take a camera with you. During this time, solicit on-camera interviews with other professionals — even a brief clip will do. Alternatively, you may edit the footage to create and upload a documentary of sorts. Also, should you be speaking in public, it should be recorded.
You should always keep making videos so your customers will come back and watch again and again. Do not expect viewers to watch your videos and subscribe to your campaign if your content is not interesting enough. Leave viewers longing for more and anticipating what you’ll do next. Great content will boost sales.
Analytics are key to video marketing. Most video sites automatically collect information, including the number of times your video is watched and the geographic locations from which the traffic originates. Any of these pieces of data can be a trail of cookie crumbs to follow to a deeper pocket of potential customers.
Video marketing can be used to make your business feel more personal. Take videos of the work that goes into your products and services, or give people a quick peek at the more humorous side of your office. Folks are sure to appreciate seeing your business from a personal perspective.
The key to success in video marketing is to share it as widely as possible. Email your video to both your friends and your family. On your page, create a blog post sharing it. Promote it with email blasts or distributing flyers; this is an excellent way to keep in contact with your existing customer base. Post about it on Facebook, YouTube, or other online video hosting sites. Spread the word to everyone!
In conclusion, a great way to promote your business is through video marketing. You may not be surprised to find that online video websites have millions of viewers each day. Thus, you should avail yourself of that fact. Implement the tips you have learned here and your business will begin to grow larger and more sophisticated with each passing day.
