The Internet offers a wealth of marketing opportunities for a savvy business owner. One of the best ways is through video marketing. The best videos truly expand your customer base. The tips in the next few paragraphs will get you started.
Video marketing should not scare you. You can make videos easily with a tripod and decent camera. You could either show your audience how your product is manufactured or simply sit in front of a neutral background and demonstrate your products or talk to your audience.
If YouTube is where you place your videos, use their editing features. This includes things like video annotations. Take advantage of this feature by including links, promotional offers and appealing coupon codes that are relevant to the product or service you are marketing.
Give your customers some awesome content and your video may go viral. Your videos don’t have to be the most professional to get a lot of views. Your customers will view a video if they are interested and they think it is important. But if you can, purchase a quality video camera as well as professional editing software.
Work with several team members when developing ideas for your video marketing campaigns. This can be coworkers, friends, family or even a club or organization. However, you should ensure you credit these people in your videos so that they have the chance to be acknowledged.
Production value is not the key to a good video. There is no need for expensive equipment if your video is in focus and balanced. You do not even need a really fancy script or excessive levels of confidence. It is most important to just relax and let your personality shine through. Actually, that might not be necessary. There are times that PowerPoint presentations and screen captures are all that is needed.
Remember to use YouTube. YouTube should be your first stop. You can host videos for free. In addition, your video is hosted on the website that receives one of the highest number of visitors on the internet. YouTube is the most trafficked site for videos, and the second most for searches. Don’t underestimate it!
Check your videos’ statistics on a regular basis. Keep track of how many people watch your videos and how they found your content. Any of the strategies described can help you immensely.
Script “goobyes” and “hellos” for videos. You need to indicate who you work for, as well as, your name. To finish, say the company name again and craft calls to action so that viewers will go to your site and make a purchase.
If you aren’t great with video, get others to do them for you. Create some kind of contest where the person who makes the best video gets a prize. Make sure they know the winner’s video will be part of your online campaign.
Long videos are boring, short is better. The optimal length for a video is around three minutes. If you go on longer than that, viewers are more likely to click away. If you have a lot of information to share, you can make a longer video, but be careful not to make it too long. Remember to keep it short and sweet.
Each and every video should include a clear call to action at some point. Tell the viewers to act fast to get your product as well as where to find it. Make it easy for your visitors to follow through by making your instructions simple and clear. Speaking in a strong manner is best.
You should post your video on any site you own, in addition to posting it elsewhere. That way, folks can see the video on your own website, in close proximity to your product offerings. Don’t worry about lost views since Google counts views no matter if the video is on YouTube or embedded on other sites.
Are there certain questions that are asked about your products or services on a regular basis? Yes? Videos may hold the answers to your target market’s most pressing questions. A short video explaining a certain process or how your product works can help to give your viewers confidence in the services and products you offer.
If you don’t see immediate results, don’t give up! Make your videos better with the feedback from your customers. The more practice you get, the better your videos will be.
Draw viewers in by asking an open-ended question or outlining a situation or challenge unique to your target audience. Once your video is over, your audience should have some useful information they can use. Be certain to urge everyone to pass the video along to other people.
You could create podcasts from your videos. This is a great new marketing stream, but is also a potential source of revenue. Make sure you keep these fees to a minimum to avoid losing listeners.
When using video marketing, you should really think outside the box. Though you should use YouTube since it is so popular, use other sites customers frequently use. Have customers fill out surveys to learn which sites are most visited by them.
You can spread your message worldwide with the help of video marketing. You won’t have to focus on the local folks when you use video marketing. Internet videos can be viewed by people all over the world. Everything you’ve learned here should help you start planning and executing an effective video marketing campaign.