Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Start by building a good database. Do not just add loads of numbers to your database. You must get their go ahead before you begin. You can use a form from the internet or they can text you a code.
Provide what your customers want. You need to know what your customer wants in order to properly market them through mobile formats. Not knowing what customers want, means never being able to give it to them. The more informed you are about your potential buyers, the more successful you will be in promoting and selling your product or service to them.
For the most technologically savvy customers, include QR codes on all printed advertisements. Those with smart phones and appropriate mobile devices can easily access specials or your website. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. If a customer is interested, the QR code is an easy way for them to learn about your business.
Your printed advertisements should include QR codes for your technologically savvy customers. This makes it easier for smartphone users to gain quick access to your website or promotion. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. With a QR code, an interested customer can instantly find out more information about your products and services.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Attention spans are short, so use a short message which includes your company’s name.
Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. For even more objective input, you may want to consider paying for outside testing services.
Having a mission statement can help keep you on point with your mobile marketing message. Having a set of rules you abide to will help you avoid making any dishonest decisions.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. You must seek ways to differentiate yourself from the competition.
Mobile marketing customers can be influenced by outside forces and that can cause you to lose or gain customers outside of your efforts. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Mobile Marketing
Make attempts to go viral in order to ensure your advertisements are seen by many people. If it works correctly, the ad will be shared with friends, who will share it with theirs, and so on, increasing your reach every time.
If you want to see your profits go up, try some mobile marketing. More people than ever use their phones to check social media sites and to download applications. Both of these areas are ideal starting points for expanding your mobile marketing campaign. Seek out where customers are and bring your marketing there.
Mobile marketing should be developed one step after another for best results. Continue to progress through the mobile marketing techniques. You need to continue to socialize in your marketing network to build it up. Make use of every tool possible.
If you are trying to reach out to people through phone calls or even texting, remember that you are in fact reaching out to people. Realize that is an issue and act accordingly.
Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. If technical glitches arise because of platform incompatibility, you could lose customers.
Attempting to go viral is always a good idea and can help your ad reach its maximum potential. They then might forward the message to their family and friends, increasing the number of people who see your advertisement.
You need to provide a simplified website for your new mobile customers. Make sure that the mobile marketing campaign utilizes easy to navigate, simple websites. Although these may seem boring on a computer, they are perfect for your mobile customers, and they keep the access there for both types of users.
It pays to have a dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. It offers some legal protection for you as well.
Make sure you give A/B testing a try with your mobile page. It’s not only important to test your website, it’s important for your mobile landing page too. This way, you can see what works best for visitors. Come up with two versions of landing pages and see which nets more transactions. Keep whichever page is more successful.
If you have profiles on social media sites, be certain to place a link to them on your site pages. Most people will not look you up on social networks, if you do not tell them about your page.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Improperly used SMS can backfire against you. This can be extremely intrusive. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don’t overload your customers with constant texts. This is a great way to build up your brand loyalty.
Before your company decides on creating their own mobile app, make sure it’s something that is needed by your customers. If your app is not relevant, chances are that your customers will not use it.
Even though your goal with most marketing plans is to increase your customer base, you must remember that with mobile marketing you are working to maintain customers instead. Customers who are already invested will be much more open to getting text messages with updates about your products. Oftentimes, mobile marketing directed to new clients may be perceived as spam.
Knowing your customers’ location is a unique benefit of mobile marketing. Much different to other marketing types, mobile marketing allows you to key in on your exact location. This means that you can target advertisements based on location, which is something most other ads can’t do. With some creative thinking, you can find ways for your company to benefit and profit from location awareness.
Include maps designed for mobile devices on your site to bring in local customers. Mobile maps make it easy for local customers to search for businesses on their phone and to locate those business easily.
Add features to your website like directions and maps, and make sure they are mobile-friendly. Mobile devices are being used by a large number of people to find directions. Allow them to contact you easily. Even your maps should be treated like marketing materials. Create a link that gives your visitor the option to use some of the more popular direction sites.
Make yourself pertinent. While mobile marketing is novel and exciting for you as a business owner, keep in mind that your customers are looking for more than novelty and excitement. The information and products you offer must be directly relevant to customers in your market. You’ll get their business if you provide them with what they’re looking for.
Find out all you can about your audience. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. For example, what is your customer’s preferred method of contact? Do you know what operating systems their phones use? When you discover things about the prospects you are reaching for, reaching out to them becomes much simpler.
When sending out a mobile marketing message, include a promotional code. If a consumer gets a message that has a discount offer, the chances of them going to your site is high, leading them to check out what you have to offer.
The principal of mobile marketing and focus should not be on gaining new customers, but on retaining your existing customer base. Your existing prospects will most likely be more receptive to updates and text messages than newer prospects. A lot of the time, new customers perceive mobile marketing messages to be spam.
If you want to get a maximum effect from mobile marketing, use many different marketing pieces all at once to give in-depth information about an upcoming event. For example, if you are having a big inventory sale, then use direct mail to send a glossy flyer announcing your event. You could send out an email a few days before the event, and then send a follow up email shortly before the sale is to start.
Mobile Devices
Be sure to check your messages for accessibility and ease of use. If your customers cannot see your message, then you are wasting your time and theirs. Ask people you know who own different mobile devices to let you send out some test messages and see how they look.
Every element of your campaign, especially the emails, should be designed with mobile devices in mind. This makes it more effective and more likely to be successful. Allow users to click directly on your phone numbers so that they can call you directly. Also ensure that the pages to which you provide links display well on a mobile devices. Lots of people check their email using their phones. You should format your emails with this in mind.
Be consistent when promoting your mobile strategy’s call to action. Promote on Twitter, Facebook, your own website and in your brick and mortar store (if you have one). Increasing your exposure through all of these mediums will reach a larger audience than if you promote on Twitter alone.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Research a variety of approaches before beginning your mobile marketing program. You will likely see an increase in the size of your customer base and your profits.
Try to limit your offers to only the very best. This ensures that customers will be eager to see your offers rather than regarding them as a nuisance.
