For a lot of folks, Facebook is somewhere to waste their time. If you are using it to market yourself, it can be a great tool to use. Millions and millions of people use Facebook, and if you can reach them, you can get amazing results. You’ll discover some excellent tips and tricks for marketing on Facebook in the following article.

Increase customer engagement by commenting on the things they post on your Facebook wall. Monitor you wall regularly, and reply to any @ messages. Make sure to respond to both positive and negative feedback.

Facebook is primarily a means of sharing content. While Facebook can be used as a chat service, it is better used as a long-form content sharing medium. It should be thought of in this way. Post real blog posts to promote your posts from other media channels to your Facebook page. It brings plenty of traffic for your business.

Keep your Facebook page from becoming covered with spam. You can monitor your page by using filters, even if you are not online. Keeping vigilant and using all of the tools available to you to prevent spam can help your business to flourish.

Take advantage of Facebook Offers to quickly promote the contest or free sample that you have available on your website. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If the offer is very good you can also promote it to those who are not fans.

When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. First, write a description of your offer. Then, set the “Promoted Post” flag from your wall. If the offer is extra special, you can promote it to people that aren’t fans as well.

Hold a giveaway promotion to get more followers. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. It will only cost you a small amount of money to garner a lot of attention and new followers.

Use care in selecting your updates. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Make sure your updates are helpful, educational or entertaining. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.

When a person “likes” your page, reward them with a unique gift or special offer. You can glean a lot of attention through Facebook likes. Think about offering something that is free and exclusive when they “Like” your page. A contest is a good idea as is a coupon or discount. If you give them something they like, they will probably not hesitate to “like” you.

If your need for customer interaction is not a regular thing, then a Facebook page will not be of benefit. Customers like this are transient, and therefore may not follow your daily activities closely anyway. Try getting into Facebook ads that are targeted instead.

While a lot of people just use Facebook for things like games, it can also be used to help your business out. Facebook can help to jump start your business. If you use what you have learned to your advantage, incredible things will follow.

Don’t think that Facebook is the only place that people go for social media purposes. Facebook is a great networking site, but there are plenty of others that reach out to different demographics. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.