What is video marketing? Basically, it involves making videos and posting them online to help get a business or service known. Video marketing is easy, but you should know a few things before you get started. If you read the article below, you will soon know video marketing fundamentals.
You can’t expect viewers to watch videos over 20 minutes in length. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. Should your video focus on current deals or general updates about the business, you should keep them much shorter.
When distributing your online videos, don’t overlook the importance of a good title. Strong titles can go a long way in attracting viewership. These titles are what will get your viewers interested in you. Spend some time thinking about smart titles for your marketing videos.
One way to get content for a video is to find a team to work with. Don’t overlook the skills of your friends and family in your search. Give your team members their few minutes of fame by listing their names in the credits at the end of the video.
If your customers have a hard time using your product, make a video explaining how to do so. You’ll not only be solving the problems of those who already have your product, but you will also entice new customers to buy as they’ll know their problems will always be fully resolved.
When making a video to promote a product, include an active link where they can go to purchase it. This link is ideally within the player. When you do this, the link is still there if it is embedded somewhere else.
Be sure the page the video is on also has an opt-in option for your mailing list. People who enjoy your videos may wish to sign up for your newsletters after viewing your videos.
Planning on attending a trade show, convention, or other public event? If so, ensure you take a video camera with you. You might get your chance to interview influential people within your business niche. If you do any public speaking, be sure the event is recorded on video.
When you create a video, ask the viewers to take an action. Use the “call to action” technique at the end of each video. When writing the description for a video clip, include a link that will allow viewers to subscribe to your email newsletter or mailing list. In order for this to work, you must make it as simple as possible.
Always make sure you’re keeping good track of your statistics. You’ll be able to check out how many people have seen your video and where they’re from too. All of this can help tap into a niche of clients.
Prepare a script for the opening and closing of your video. You will have to say who you are, what company you represent and what the video is about to start. At the end of your video talk about your company a little more and include a “call-to-action” so that your viewer will visit your website and buy something!
A good way to get going when it come to video marketing is just start moving and making some videos. You shouldn’t be afraid to attempt new ideas. In no time, you should understand what is successful and what is not. Utilize the tips you’ve just read as a guide in your video marketing campaign.