Nowadays, many businesses use online videos in order to become profitable. Clients really enjoy the convenient nature of videos. If you want get started with your own video marketing plan, read on for some great advice.
If you want to make a video to market your product, you should make it short and sweet. Most people have short attention spans and want to get the information they’re looking for quickly. If you want to have a long video, do not make just one. Split it into a series.
You can stay close to your customers by using video marketing. Have customers supply you with questions to answer in a weekly video. Give out some free products to the people who sent the questions you selected!
20 Minutes
Most people will not want to watch videos that are more than 20 minutes long. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. If you are only advertising a special, keep your video to no longer than 10 minutes.
As with most marketing mediums, you are only given a brief time period in which to captivate your audience. The first 15-20 seconds of your video are crucial. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.
How-to videos are becoming very popular online. Creating a “how-to” video will help increase exposure to your business by driving new traffic in your direction. After accepting your expertise, they will look at all your offerings.
Stick with the topic at hand within every video. You don’t want to find yourself wandering too far away from the topic. Try creating an outline of how the video is going to go, and stick with it if you find yourself getting distracted. Stay focused and on topic and you will be more successful with video marketing.
If you have several employees or colleagues, encourage them to get involved with your video marketing project. Choose an upbeat person who can perform well on camera and be verbally clear. Don’t hesitate to use multiple employees if need be.
Always keep your content fresh and engaging so your viewers will keep returning. If your content is dull, you will just drive viewers away from your site. This is something you surely don’t want. You want people to wait on your next move with anticipation. The quality of your content will determine how successful your video marketing campaign is.
When you know how your video was received, get onto video 2! Take the the information you have gathered and hone your next video.
If you decide to post a video onto YouTube, you need to be moderating the comments. A lot of people will say things that are not appropriate on your videos because they feel like they are anonymous. This can drive away people that are really interested. If you can’t moderate your comments, then you may want to disable comments.
Brief videos work better than longer ones. Keep your marketing video less than 3 minutes long to keep the viewer interested. You can go up to five minutes if your content is excellent and if you have a format that works. Short and sweet is always a great motto.
Always be candid and honest when you make videos. People want you to be personable and real. As people become more familiar with you, they will want to buy from you because they trust you. People will also start to associate your face with your brand.
It is now time for you to start making videos for your business now that you know the basics. Avoid thinking you know it all after this article, though. There is so much more you can learn. The more you learn, the more effective your video marketing campaign will be.
