It’s probably safe to say that your friends and siblings are on Facebook. Maybe even your grandparents use Facebook. But are your potential customers there? Keep reading to find out more about Facebook marketing and how to develop a strong presence on this platform.
You should give a product or service away to get people interested. By advertising some free products for Facebook subscribers, you give your customers an incentive to like you on Facebook, which in turn increases your Facebook visibility. Make an announcement about the winners directly on the Facebook page, and keep doing this strategy each time you need subscribers for the campaign.
An excellent Facebook marketing tool is contests; therefore, you should utilize it. Reward them with prizes and incentives if they like your page. Always actually send the prize or you’ll ruin your reputation.
Any online content that you publish should link to your Facebook page. If your site includes a blog, have it automatically summarized and linked on your Facebook. Even your tweets from Twitter can be linked to Facebook and be displayed there.
You need to have a unique Facebook page if you use it for marketing purposes. Use many colors and images relating to your product. The sorts of people who like Facebook are sure to appreciate this type of page rather than a plain one.
Try out Facebook ads. This adds an extra value to your efforts. To achieve real results deep into your customer base, Facebook ads may be ideal. They aren’t too costly, and can make a world of difference.
Keep your Facebook page from becoming covered with spam. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away. Any administrator of your page can enter keywords into this tool which will then automatically be filtered out.
Use custom tabs to make your page stand out. This organizes your information and keeps your site professional. For instance, when you have a contest going on, make a tab for just content info.
Facebook is a great way to share your content. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Post real blog posts to promote your posts from other media channels to your Facebook page. This will increase your traffic and profit in the long run.
Increased product sales are the primary purpose of a Facebook marketing campaign. It is important to set some sort of periodic goal based on your Facebook marketing efforts. It is a great thing to have a lot of likes on your page, but if you wish to make money that really doesn’t mean much. Monitor your progress and tweak your strategies when you find they are not effective.
Think about creating your own group rather than just a page. Groups are like little communities where your fans can interact together. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
Give your audience a spot on where they can sign up to your Facebook page. This will allow them to register for contests easily. A sweepstakes or contest is a good idea, or simply provide an area to sign up to get a freebie.
If you want to target a custom audience, you can do that. This will both lower your costs while increasing your conversion rate, since more of your audience will turn into sales.
Have your fans get involved with your various company or brand decisions. Subscribers love to feel a connection to the brands that they follow. This is a great way to help build a community within your brand. As an example, a blogger could ask what posts they would be most interested in reading.
Never neglect your existing base. Many people focus on getting new fans and “likes”, causing them to forget the fans they have already. Your audience must feel respected. By keeping your followers feeling respected and happy, you will engage them and earn more loyalty for your brand.
Make sure your profile is updated. If anything changes within your business, be sure you change it on your profile page. If your page is kept up to date you’ll help the people out that show interest in the things you’re offering. You might even want to rearrange the profile page in order to keep people interested and returning often.
Post on other people’s Facebook pages. Posting your opinion on Facebook profiles that you don’t run can get your page some attention. But really consider whether it’s the type of attention that’s best, overall. If you do post, only post worthwhile things. Do not engage in spamming of any sort.
Ask customers to submit reviews and post them on your wall. People that are interested in your business will also be interested to hear what others have to say. This will help your customers make an educated decision on your product.
It may not be the case that the Facebook medium is your best marketing option. This network has lots of fans, but certain age categories and other demographics like others better. Before you spend time and effort on social media marketing, do your homework to find out which suits your target audience.
If you notice a conversation on your page, join in. Get your followers talking to one another. You may want to speak with them if they start the conversation, or you can ask them all a question. If they are already talking, why not join in? Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
Hiding your content from non-fans is an effective method in converting visitors into followers. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Just hide a small portion of content so you don’t lose SEO.
Share as many events as you can on Facebook. An invitation to a hosted event can make your followers feel part of your organization. Facebook lets them know about the event.
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You have to realize that the number of subscribers is not necessarily a good indicator of how successful your campaign is at the time. You need to gear your marketing efforts towards people who are actually going to purchase your goods and/or services. Look to your conversion rate if you want to see how well your marketing campaign is doing.
Don’t post updates that are dull and boring. You might feel tempted to share personal updates or share some current events, but remember that these may not interest all the subscribers. If you wish to share personal information, do so on your personal Facebook page.
Respond to all of the negative comments that you get on your site. If you ignore it, your fans will assume you don’t care. Always be polite and helpful toward the potential customers you interact with on Facebook to develop an excellent reputation.
More than likely you use Facebook, so you know pretty much what a potential customer will see. Use these tips to do a campaign that will blow the socks off your customers. The more you put into it, the more you will get out of it.
Do you maintain an online store? Make sure it’s linked to the check-in functions that Facebook offers. Provide your customers with the opportunity to update their status on Facebook when they check in at your store. This functionality is an easy way to get word-of-mouth referrals, as friends of your customers will see that they have checked in.
