Do you have a Facebook page for your brand? If not, you are missing out on a lot of people that might buy your products. You need to handle your Facebook page right in order to make the most of it. Continue reading for some great advice about Facebook marketing.
One method for generating interest in your business is by having a giveaway. Get people to join by enticing subscribers with some free items. Post the names of winners on your page and watch as your number of followers grows with each giveaway.
Always post a link to any new content on your site to your Facebook wall. If you publish a blog, configure Facebook to automatically include a link and summary of your post. Your Twitter account can be linked to Facebook, as well, so your tweets go to your Facebook too.
Make sure any content you publish is linked through your Facebook. If your site has a blog, include a summary and then link the posts automatically via your Facebook. You can link your own Twitter to your own Facebook page to have your tweets show there, too.
You don’t necessarily need a page, a group may be better for you. A group creates a community of users all interested in a common topic. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
When marketing through Facebook, you’ve got to make your page stand out from the competition. Use many colors and images relating to your product. These types of pages certainly do attract more attention.
Facebook Offers can help you get the word out about a giveaway. Set up your offer and switch it to Promoted Post via your Wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Don’t let your Facebook page become overrun with spam. You can monitor your page with certain tools, even when you are not online. You and your page administer can use it to filter keywords of your choice.
You can improve the value of your Facebook page by changing the tabs to suit your business. Tabs will give you the opportunity to organize information on your page. For instance, if you have contests, you can create a contest tab with information about them.
Facebook needs to be thought of as a place to share with people. Facebook is for more than just idle conversation; it is a primary channel for content. Treat Facebook in that way. Write content for Facebook like you would for any other blog, then point your other online presences at your Facebook page. You will see that Facebook really can drive a great deal of traffic.
Host a giveaway to increase interest to your Facebook page. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. You will have the chance to communicate with a large amount of people.
Facebook Offers is a great way to promote freebies and contests you offer on your site. Set up your offer and turn it into a Promoted Post on your wall. If the offer is very good you can also promote it to those who are not fans.
Find your inspiration to get on Facebook to promote your product. You have all the information it takes to begin a successful Facebook marketing campaign, so don’t put it off anymore. No matter how long you’ve been on Facebook, you can always improve. Use the tips in the article above to help improve your marketing efforts.
Custom audiences allows you to personalize the emails that you send. This boosts your conversion rates and keeps down your campaign costs as many people advertise to change their leads into full sales on the site.